The Temple Type
Temple students, alumni, faculty and staff have a spark surging within them, a unique perspective equipped to electrify the world. They understand that effort is a component of progress, and the more energy they put in, the greater impact they'll have. The Temple Type isn’t trying to be something—they keep doing until they become what the world needs.
Temple’s brand positioning statement is “Tenacious Vision in Action” because our community has the vision to see what society needs and the unrelenting drive to make it happen. By referring to this phrase when shaping university communications you will better focus the story you are trying to convey.
These four aspects of the institution prove the brand’s truth. All marketing communications should focus on these attributes (with some playing a more prominent role than others at times) as proof points for what makes Temple University unique.
This statement is not a tagline. It is an internal guide for marketing communications and should never appear on outward-facing materials.
Philadelphia’s Public University
Temple continues to live up to Temple Founder Russell H. Conwell’s original vision—to provide individuals with a quality education and make a greater impact not only on the city of Philadelphia, but also on the rest of the world.
Ever-Advancing for Success
Temple is comprised of students and faculty who are passionate about learning and growing for the betterment of the world, Philadelphia, and themselves, as evidenced by the institution’s continually progressing, high-caliber academics and experience.
Real World in Real Time
Temple students and graduates seamlessly transition into their careers and can thrive in any environment as a result of Temple’s urban location and access to valuable cultural, social, professional, and experiential learning opportunities.
People at Temple earn everything and expect nothing. Their work ethic and entrepreneurial spirit drive them to create and boldly pursue opportunities with confidence and passion.
How it Looks in Practice
Refer to the brand guidelines for the fundamental elements of the brand and basic instructions for how to use each of them. For any additional resources, contact Mary Ann Fong.